Built for founders
who want to
change things.
Pinecone builds and backs companies solving real problems in established industries.
We partner with founders from day zero - from validating ideas and building businesses to investing in their growth.
Operators building
alongside you
The most important companies of the next decade won't be built in obvious places. They will emerge from industries that have operated the same way for decades - and from the rare founders who see exactly what needs to change. We exist to find those founders and build alongside them from day zero.
Every venture begins with a problem worth solving. Before anything is built, we test the idea against reality through customer conversations, prototype testing and honest validation. If the opportunity is real, we move. If it is not, we tell you and save you months of wasted effort.
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With the model validated, we focus on traction. We refine the product, speak to customers and find the repeatable motion that turns demand into revenue. This is where assumptions become evidence and early momentum becomes a business.
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When traction is real, we invest. We back companies built inside our studio. You lead the company. We stay close with capital, introductions and support from people who have been through the journey before.
ApplyOperators building
alongside you
The most important companies of the next decade won't be built in obvious places. They will emerge from industries that have operated the same way for decades - and from the rare founders who see exactly what needs to change. We exist to find those founders and build alongside them from day zero.
Every venture begins with a problem worth solving. Before anything is built, we test the idea against reality through customer conversations, prototype testing and honest validation. If the opportunity is real, we move. If it is not, we tell you and save you months of wasted effort.
ApplyWith the model validated, we focus on traction. We refine the product, speak to customers and find the repeatable motion that turns demand into revenue. This is where assumptions become evidence and early momentum becomes a business.
ApplyWhen traction is real, we invest. We back companies built inside our studio. You lead the company. We stay close with capital, introductions and support from people who have been through the journey before.
ApplyA pinecone is not
the tree. It's the potential.
Pine trees are the backbone of the Nordic landscape. They travel far, take root in new environments and grow into something far larger than themselves. That's how we see company building - move with speed, build for longevity. We don't just fund ideas - we create the conditions for them to become something lasting.
DO YOU HAVE AN IDEA?
STUDIOWe co-build ventures as actual co-founders. From day one, you have legal, product, GTM, and finance built alongside you. We bring the operators, the infrastructure, and the first funding. You bring the insight and lead the company.
30%
HIGHER LONG-TERM SUCCESS RATE
Studio-built companies consistently outperform traditionally funded startups because validation happens before significant capital is deployed.
84%
STUDIO VENTURES RAISE A SEED ROUND
Studio-built companies arrive at seed with customer validation, early traction and operational foundations already in place.
72%
YOUR ODDS OF REACHING SERIES A NEARLY DOUBLE
Founders who build inside a structured studio are significantly more likely to reach Series A than those going it alone.
Everything needed
to build faster
We partner with exceptional founders from the earliest idea to a scalable company. Hands-on operators, a powerful network and the speed to turn conviction into action.
01 — OPERATORS
Founders who have built, scaled and exited businesses before. The expensive lessons have already been learned.
02 — NETWORK
Customers, operators and investors across London, Stockholm and Oslo. The right introduction at the right moment changes the trajectory of a company.
03 — SPEED
Clear answers in weeks, not months. We move at founder pace.
04 — CAPITAL
Funding from validation through growth, from people who have been part of the journey from the beginning.
Everything needed
to build faster
We partner with exceptional founders from the earliest idea to a scalable company. Hands-on operators, a powerful network and the speed to turn conviction into action.
01 — OPERATORS
Founders who have built, scaled and exited businesses before. The expensive lessons have already been learned.
02 — NETWORK
Customers, operators and investors across London, Stockholm and Oslo. The right introduction at the right moment changes the trajectory of a company.
03 — SPEED
Clear answers in weeks, not months. We move at founder pace.
04 — CAPITAL
Funding from validation through growth, from people who have been part of the journey from the beginning.
PINECONE'S PORTFOLIO
WHAT WE'VE BUILT
ASTOS
Improves Outcomes, Scoring Every Conversation
Most voice AI automates calls. Astos improves outcomes, scoring every conversation against business results and compounding performance over time. Built for revenue teams who need voice to behave like every other measurable channel. Built inside Pinecone with full commercial and technical co-founding support.
SHIFTLI
Generates Rule-Compliant, Demand-Optimized Schedules from Day One
Shift managers in hospitals spend hours building schedules that still expose their organization to compliance risk. Shiftli generates rule-compliant, demand-optimized schedules from day one, replacing legacy tools with a platform that flags legal violations automatically. Built inside Pinecone with full commercial and technical founding support.
PINECONE'S PORTFOLIO
WHAT WE'VE BUILT
ASTOS
Improves Outcomes, Scoring Every Conversation
Most voice AI automates calls. Astos improves outcomes, scoring every conversation against business results and compounding performance over time. Built for revenue teams who need voice to behave like every other measurable channel. Built inside Pinecone with full commercial and technical co-founding support.
SHIFTLI
Generates Rule-Compliant, Demand-Optimized Schedules from Day One
Shift managers in hospitals spend hours building schedules that still expose their organization to compliance risk. Shiftli generates rule-compliant, demand-optimized schedules from day one, replacing legacy tools with a platform that flags legal violations automatically. Built inside Pinecone with full commercial and technical founding support.
Building Astos with Pinecone has been one of the best decisions we've made. They bring real structure, open doors that would have been hard to open alone, and stay close throughout. How fast things have moved has honestly surprised even us.
Elliot Lyrberg • CEO • Astos AI